Target new audiences with a fun, scripted mobile application

Workshop room SMARTAPPS workshop with the Musée des Arts et Métiers (CNAM) and the company Opixido In the heart of Paris, the Musée des Arts et Métiers (CNAM) presents the oldest technical and industrial collection in the world! A real treasure, the inventions that make up this collection are exhibited in 7 large thematic areas in a vast tour. Last March, the museum launched Mission Inventions, its first mobile application. The goal? To offer an original digital mediation service adapted to the 18-35 age group. The result is an innovative, content-rich, gamified and scripted application. Speakers:

• Frédéric Durand - Co-founder and CEO of smartapps
• Anaïs Raynaud - Exhibition project manager, Musée des Arts et Métiers
• Aurélie Pettoello - Director of strategy and development at Opixido