{"id":12273,"date":"2019-05-15T11:54:28","date_gmt":"2019-05-15T09:54:28","guid":{"rendered":"https:\/\/www.sitem.fr\/?p=12273"},"modified":"2019-05-15T15:58:50","modified_gmt":"2019-05-15T13:58:50","slug":"accompagnement-par-correspondances-digitales-de-la-metropole-de-saint-etienne-dans-la-communication-cross-media-de-ses-projets-culturels-sociaux-et-economiques","status":"publish","type":"post","link":"https:\/\/www.sitem.fr\/en\/accompagnement-par-correspondances-digitales-de-la-metropole-de-saint-etienne-dans-la-communication-cross-media-de-ses-projets-culturels-sociaux-et-economiques\/","title":{"rendered":"Accompagnement par {CORRESPONDANCES DIGITALES] de la M\u00e9tropole de Saint-\u00c9tienne dans la communication cross M\u00e9dia de ses projets culturels, sociaux et \u00e9conomiques"},"content":{"rendered":"<p><strong>Pendant 3 jours d&#8217;ateliers, {CORRESPONDANCES DIGITALES] a accompagn\u00e9 les services \u00e9ditoriaux, de la communication interne, externe et du marketing territorial de la M\u00e9tropole de Saint Etienne dans la valorisation des projets culturels, sociaux et \u00e9conomiques port\u00e9s par la collectivit\u00e9.<\/strong><\/p>\n<div id=\"attachment_12239\" style=\"width: 381px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image4.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12239\" class=\"size-full wp-image-12239\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image4.jpg\" alt=\"CORRESPONDANCES-DIGITALES-accompagnement-communication-cross-media-M\u00e9tropole-de-Saint-\u00c9tienne\" width=\"371\" height=\"136\" srcset=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image4.jpg 371w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image4-300x110.jpg 300w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/a><p id=\"caption-attachment-12239\" class=\"wp-caption-text\">\u00a9 M\u00e9tropole de Saint-\u00c9tienne<\/p><\/div>\n<p>Ces ateliers ont donc consist\u00e9 \u00e0 :<\/p>\n<p>&#8211; Analyser les strat\u00e9gies de communication d&#8217;autres collectivit\u00e9s et d\u2019autres \u00e9quipements culturels.<\/p>\n<p>&#8211; Partager un ensemble de m\u00e9thodologies et d&#8217;outils pour renforcer la ligne \u00e9ditoriale de la M\u00e9tropole en multi-supports et en accro\u00eetre la force de diffusion aupr\u00e8s des publics qu\u2019elle souhaite cibler.<\/p>\n<p>&#8211; S&#8217;approprier ces diff\u00e9rents apprentissages pour am\u00e9liorer la communication de la M\u00e9tropole sur le design, sur la gratuit\u00e9 des mus\u00e9es pour les publics scolaires et pour valoriser un pass culturel senior.<\/p>\n<div id=\"attachment_12237\" style=\"width: 271px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12237\" class=\" wp-image-12237\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image1.png\" alt=\"CORRESPONDANCES-DIGITALES-accompagnement-communication-cross-media-M\u00e9tropole-de-Saint-\u00c9tienne\" width=\"261\" height=\"369\" srcset=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image1.png 286w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image1-213x300.png 213w\" sizes=\"auto, (max-width: 261px) 100vw, 261px\" \/><\/a><p id=\"caption-attachment-12237\" class=\"wp-caption-text\">\u00a9 M\u00e9tropole de Saint-\u00c9tienne<\/p><\/div>\n<div id=\"attachment_12238\" style=\"width: 274px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image3.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12238\" class=\" wp-image-12238\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2019\/05\/Image3.png\" alt=\"CORRESPONDANCES-DIGITALES-accompagnement-communication-cross-media-M\u00e9tropole-de-Saint-\u00c9tienne\" width=\"264\" height=\"362\" \/><\/a><p id=\"caption-attachment-12238\" class=\"wp-caption-text\">\u00a9 M\u00e9tropole de Saint-\u00c9tienne<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.correspondances.co\">www.correspondances.co<\/a><\/p>\n<p><strong>Consultez la <a href=\"http:\/\/www.museumexperts.com\/nos_services\/annuaire\/prestataire\/5054\">Fiche annuaire de\u00a0{CORRESPONDANCES DIGITALES]\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Pendant 3 jours d&#8217;ateliers, {CORRESPONDANCES DIGITALES] a accompagn\u00e9 les services \u00e9ditoriaux, de la communication interne, externe et du marketing territorial de la M\u00e9tropole de Saint Etienne dans la valorisation des projets culturels, sociaux et \u00e9conomiques port\u00e9s par la collectivit\u00e9. Ces ateliers ont donc consist\u00e9 \u00e0 : &#8211; Analyser les strat\u00e9gies de communication d&#8217;autres collectivit\u00e9s et&#8230; <br><a class=\"readm\" href=\"https:\/\/www.sitem.fr\/en\/accompagnement-par-correspondances-digitales-de-la-metropole-de-saint-etienne-dans-la-communication-cross-media-de-ses-projets-culturels-sociaux-et-economiques\/\">Read more<\/a>","protected":false},"author":2,"featured_media":12238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[140],"tags":[561,685,687,686],"class_list":["post-12273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-correspondances-digitales","tag-communication-cross-media","tag-formation","tag-metropole-de-saint-etienne"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/12273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/comments?post=12273"}],"version-history":[{"count":3,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/12273\/revisions"}],"predecessor-version":[{"id":12308,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/12273\/revisions\/12308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media\/12238"}],"wp:attachment":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media?parent=12273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/categories?post=12273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/tags?post=12273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}