{"id":38430,"date":"2022-07-04T12:26:19","date_gmt":"2022-07-04T10:26:19","guid":{"rendered":"https:\/\/www.sitem.fr\/?p=38430"},"modified":"2022-07-04T18:00:36","modified_gmt":"2022-07-04T16:00:36","slug":"observatoire-des-publics-des-evenements-duniverscience","status":"publish","type":"post","link":"https:\/\/www.sitem.fr\/en\/observatoire-des-publics-des-evenements-duniverscience\/","title":{"rendered":"Gece : Observatoire des publics des \u00e9v\u00e9nements d&#8217;Universcience"},"content":{"rendered":"<p>Souhaitant redynamiser les propositions de la\u00a0<a href=\"https:\/\/www.cite-sciences.fr\/fr\/accueil\/?_ga=2.18799354.279813926.1646140746-741899767.1646140746\"><strong>Cit\u00e9 des sciences et de l\u2019industrie<\/strong><\/a>\u00a0et diversifier son public,\u00a0<a href=\"https:\/\/www.universcience.fr\/fr\/accueil\/\"><strong>Universcience<\/strong><\/a>\u00a0a d\u00e9velopp\u00e9 une offre \u00e9v\u00e9nementielle depuis 2016.<\/p>\n<p>Une programmation \u00e9v\u00e9nementielle proposant des \u00e9v\u00e9nements se d\u00e9roulant les week-ends sur les horaires d\u2019ouverture habituels et des soir\u00e9es (hors horaires d\u2019ouverture habituels) a \u00e9t\u00e9 mise en place.<\/p>\n<p>Un observatoire des publics des \u00e9v\u00e9nements a \u00e9t\u00e9 mis en place sur les \u00e9v\u00e9nements s\u2019\u00e9tant d\u00e9roul\u00e9s \u00e0 la\u00a0<a href=\"https:\/\/www.cite-sciences.fr\/fr\/accueil\/?_ga=2.18799354.279813926.1646140746-741899767.1646140746\"><strong>Cit\u00e9 des Sciences et de l\u2019Industrie<\/strong><\/a>\u00a0entre 2016 et 2020. Plus d\u2019une quinzaine d\u2019\u00e9v\u00e9nements ont \u00e9t\u00e9 d\u00e9j\u00e0 enqu\u00eat\u00e9s. Environ 300 participants par \u00e9v\u00e9nement sont interrog\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019objectif de ces \u00e9tudes est double. Il s\u2019agit de :<\/p>\n<ul>\n<li>Mieux cerner le profil et les pratiques des participants,<\/li>\n<li>Mais \u00e9galement d\u00e9finir les points cl\u00e9s de la conqu\u00eate de nouveaux publics et de la fid\u00e9lisation du public habituel en interrogeant la perception de la programmation, des conditions d\u2019accueil, de la communication.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>La mission d\u2019observation a \u00e9t\u00e9 prolong\u00e9e de plusieurs ann\u00e9es avec notre institut Gece. Selon les \u00e9v\u00e9nements, les enqu\u00eates sont men\u00e9es en face-\u00e0-face, par emailing ou par sms.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gece.fr\/wp-content\/uploads\/2022\/03\/universcience1-600x264.jpg\" \/><\/p>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.fmsh.fr\/fr\/a-propos\/michel-wieviorka-au-conseil-scientifique-duniverscience\">FMSH<\/a>\u00a0<\/b><b>\u00a9<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Souhaitant redynamiser les propositions de la\u00a0Cit\u00e9 des sciences et de l\u2019industrie\u00a0et diversifier son public,\u00a0Universcience\u00a0a d\u00e9velopp\u00e9 une offre \u00e9v\u00e9nementielle depuis 2016. Une programmation \u00e9v\u00e9nementielle proposant des \u00e9v\u00e9nements se d\u00e9roulant les week-ends sur les horaires d\u2019ouverture habituels et des soir\u00e9es (hors horaires d\u2019ouverture habituels) a \u00e9t\u00e9 mise en place. Un observatoire des publics des \u00e9v\u00e9nements a \u00e9t\u00e9&#8230; <br><a class=\"readm\" href=\"https:\/\/www.sitem.fr\/en\/observatoire-des-publics-des-evenements-duniverscience\/\">Read more<\/a>","protected":false},"author":4254,"featured_media":39512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1328,1111,766,1],"tags":[402,1687,2487,285,2243,1113,683,434],"class_list":["post-38430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibilite-gestion-des-publics-aide-a-la-visite","category-actualites-recentes","category-etudes","category-non-classifiee","tag-cite-des-sciences-et-de-lindustrie","tag-etude","tag-evenements","tag-gece","tag-observatoire","tag-prestataire","tag-publics","tag-universcience"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/38430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/users\/4254"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/comments?post=38430"}],"version-history":[{"count":4,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/38430\/revisions"}],"predecessor-version":[{"id":39515,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/38430\/revisions\/39515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media\/39512"}],"wp:attachment":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media?parent=38430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/categories?post=38430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/tags?post=38430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}