Une\u00a0 nouvelle identit\u00e9 visuelle pour l\u2019Op\u00e9ra\u00a0 de Bordeaux sign\u00e9e opixido<\/b><\/p>\n
Cette identit\u00e9 r\u00e9pond \u00e0 la volont\u00e9 de l’Op\u00e9ra\u00a0 d’actualiser\u00a0 ses outils de communication. Ce\u00a0 projet confi\u00e9 \u00e0 opixido permet \u00e0 l’op\u00e9ra d’affirmer sa proximit\u00e9 avec la cr\u00e9ation contemporaine,\u00a0 de r\u00e9pondre aux besoins d’information. Rapidit\u00e9 d’acc\u00e8s au message, accessibilit\u00e9 et importance de l’image\u00a0 caract\u00e9risent donc ce nouvel outil de communication.<\/p>\n
L’identit\u00e9 visuelle propos\u00e9e par l’agence opixido (antenne de Bordeaux) sugg\u00e8re une volont\u00e9 de d\u00e9mocratiser l\u2019Op\u00e9ra, et transmet\u00a0 un message d\u2019ouverture, de diversit\u00e9 de la programmation, de jeunesse, de vitalit\u00e9.<\/p>\n
Des images photographiques placent le visiteur au centre de la communication et s’adressent \u00e0 tous les publics notamment ceux \u00e0 conqu\u00e9rir. Dans l’espace public, sur les documents imprim\u00e9s ou en ligne, cette identit\u00e9 visuelle constitue\u00a0 le premier contact avec l’op\u00e9ra national de Bordeaux.<\/p>\n","protected":false},"excerpt":{"rendered":"Une\u00a0 nouvelle identit\u00e9 visuelle pour l\u2019Op\u00e9ra\u00a0 de Bordeaux sign\u00e9e opixido Cette identit\u00e9 r\u00e9pond \u00e0 la volont\u00e9 de l’Op\u00e9ra\u00a0 d’actualiser\u00a0 ses outils de communication. Ce\u00a0 projet confi\u00e9 \u00e0 opixido permet \u00e0 l’op\u00e9ra d’affirmer sa proximit\u00e9 avec la cr\u00e9ation contemporaine,\u00a0 de r\u00e9pondre aux besoins d’information. Rapidit\u00e9 d’acc\u00e8s au message, accessibilit\u00e9 et importance de l’image\u00a0 caract\u00e9risent donc ce…
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