{"id":4934,"date":"2015-03-31T16:46:32","date_gmt":"2015-03-31T14:46:32","guid":{"rendered":"https:\/\/www.sitem.fr\/?p=4934"},"modified":"2015-04-01T13:02:33","modified_gmt":"2015-04-01T11:02:33","slug":"mba-france-musee-bretagne-exposition-histoire-france-par-publicite","status":"publish","type":"post","link":"https:\/\/www.sitem.fr\/en\/mba-france-musee-bretagne-exposition-histoire-france-par-publicite\/","title":{"rendered":"MBA France \u00e9quipe le mus\u00e9e de Bretagne pour l’exposition “Histoire de France par la publicit\u00e9”"},"content":{"rendered":"

Vous avez jusqu’au 26 avril pour d\u00e9couvrir l’exposition “Histoire de France par la publicit\u00e9” au mus\u00e9e de Bretagne. Comment les publicit\u00e9s ont su investir l’Histoire de France pour gagner en l\u00e9gitimit\u00e9 et s\u00e9duire les consommateurs? R\u00e9appropriation de nos codes historiques, interpr\u00e9tation (parfois douteuse) de l’Histoire, d\u00e9tournement publicitaire, l’exposition revient largement sur ce ph\u00e9nom\u00e8ne.<\/p>\n

\"Vue<\/a>

Vue de l’exposition “l’Histoire de France par la publicit\u00e9” \u00a9 Alain Amet_mus\u00e9e de Bretagne<\/p><\/div>\n

Pour pr\u00e9senter cette exposition et ses nombreux visuels, les Champs Libres \u00e0 Rennes ont utilis\u00e9 des cloisons mila wall s\u00e9rie 100. Ces cloisons ont \u00e9t\u00e9 con\u00e7ues et fabriqu\u00e9es par la soci\u00e9t\u00e9 MBA France<\/strong>.<\/p>\n

\"Affiches<\/a>

Affiches publicitaires \u00a9 Alain Amet_mus\u00e9e de Bretagne<\/p><\/div>\n

www.musee-bretagne.fr<\/a><\/p>\n

Consultez la Fiche Annuaire de MBA France :<\/strong>
\nwww.museumexperts.com\/annuaire\/prestataire\/1683<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Vous avez jusqu’au 26 avril pour d\u00e9couvrir l’exposition “Histoire de France par la publicit\u00e9” au mus\u00e9e de Bretagne. Comment les publicit\u00e9s ont su investir l’Histoire de France pour gagner en l\u00e9gitimit\u00e9 et s\u00e9duire les consommateurs? R\u00e9appropriation de nos codes historiques, interpr\u00e9tation (parfois douteuse) de l’Histoire, d\u00e9tournement publicitaire, l’exposition revient largement sur ce ph\u00e9nom\u00e8ne. Pour pr\u00e9senter…
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