{"id":7735,"date":"2016-11-30T19:18:20","date_gmt":"2016-11-30T18:18:20","guid":{"rendered":"https:\/\/www.sitem.fr\/?p=7735"},"modified":"2016-11-30T20:45:35","modified_gmt":"2016-11-30T19:45:35","slug":"atelier-nature-gamification-levier-competitivite","status":"publish","type":"post","link":"https:\/\/www.sitem.fr\/en\/atelier-nature-gamification-levier-competitivite\/","title":{"rendered":"Atelier Nature : la gamification comme levier de comp\u00e9titivit\u00e9"},"content":{"rendered":"<p style=\"text-align: justify;\">Pour Charles Dumoulin, fondateur d&#8217;<strong>Atelier Nature<\/strong>, il est incontestable que les sites touristiques comme les h\u00e9bergeurs, bases de loisirs, parcs d\u2019attractions, ch\u00e2teaux, continuent d\u2019\u00e9voluer fortement en recherchant de nouveaux relais de croissance.<\/p>\n<p style=\"text-align: justify;\">Dans ce contexte, les technologies jouent un r\u00f4le important et contribuent \u00e0 renforcer l\u2019attractivit\u00e9 et la qualit\u00e9 de service offertes : de la conciergerie au multim\u00e9dia en passant par une nouvelle approche, la gamification. Celle-ci est source de multiples apports pour tous les sites touristiques outdoor.<\/p>\n<p style=\"text-align: justify;\">Sensibilisation, exp\u00e9rience \u00e9motionnelle et gamification : en combinant technologies mobiles et animation physique, la gamification est un formidable levier de comp\u00e9titivit\u00e9.<\/p>\n<p style=\"text-align: justify;\">Pour <strong>Atelier Nature<\/strong>, sites touristiques outdoor devraient donc continuer de faire \u00e9merger ce type de projet et positionner la gamification dans leur strat\u00e9gie de d\u00e9veloppement.<br \/>\nCette tendance de fond va contribuer \u00e0 acc\u00e9l\u00e9rer le cycle d\u2019utilisation des nouvelles technologies chez les sites touristiques.<\/p>\n<div id=\"attachment_7609\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2016\/11\/Atelier-Nature-parcours-decouverte-scenarise.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7609\" class=\"size-full wp-image-7609\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2016\/11\/Atelier-Nature-parcours-decouverte-scenarise.png\" alt=\"Parcours d\u00e9couverte sc\u00e9naris\u00e9 par Atelier Nature. \u00a9Atelier Nature\" width=\"800\" height=\"442\" srcset=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2016\/11\/Atelier-Nature-parcours-decouverte-scenarise.png 800w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2016\/11\/Atelier-Nature-parcours-decouverte-scenarise-600x332.png 600w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2016\/11\/Atelier-Nature-parcours-decouverte-scenarise-680x376.png 680w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2016\/11\/Atelier-Nature-parcours-decouverte-scenarise-768x424.png 768w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2016\/11\/Atelier-Nature-parcours-decouverte-scenarise-300x166.png 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-7609\" class=\"wp-caption-text\">Parcours d\u00e9couverte sc\u00e9naris\u00e9 par Atelier Nature. \u00a9Atelier Nature<\/p><\/div>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/ateliernature.net\" target=\"_blank\">www.ateliernature.net<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Consultez la <a href=\"http:\/\/www.museumexperts.com\/nos_services\/annuaire\/prestataire\/4701\" target=\"_blank\">Fiche Annuaire<\/a> de ATELIER NATURE<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Pour Charles Dumoulin, fondateur d&#8217;Atelier Nature, il est incontestable que les sites touristiques comme les h\u00e9bergeurs, bases de loisirs, parcs d\u2019attractions, ch\u00e2teaux, continuent d\u2019\u00e9voluer fortement en recherchant de nouveaux relais de croissance. Dans ce contexte, les technologies jouent un r\u00f4le important et contribuent \u00e0 renforcer l\u2019attractivit\u00e9 et la qualit\u00e9 de service offertes : de la&#8230; <br><a class=\"readm\" href=\"https:\/\/www.sitem.fr\/en\/atelier-nature-gamification-levier-competitivite\/\">Read more<\/a>","protected":false},"author":2,"featured_media":7609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[137,149,367],"tags":[460],"class_list":["post-7735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisuel-multimedia","category-interactivite-2","category-parcours-dinterpretation","tag-atelier-nature"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/7735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/comments?post=7735"}],"version-history":[{"count":1,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/7735\/revisions"}],"predecessor-version":[{"id":7736,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/7735\/revisions\/7736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media\/7609"}],"wp:attachment":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media?parent=7735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/categories?post=7735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/tags?post=7735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}