{"id":7960,"date":"2017-01-27T11:25:06","date_gmt":"2017-01-27T10:25:06","guid":{"rendered":"https:\/\/www.sitem.fr\/?p=7960"},"modified":"2017-01-27T11:24:59","modified_gmt":"2017-01-27T10:24:59","slug":"monument-tracker-outil-conquete-digital","status":"publish","type":"post","link":"https:\/\/www.sitem.fr\/en\/monument-tracker-outil-conquete-digital\/","title":{"rendered":"Monument Tracker : l&#8217;outil de conqu\u00eate digital"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Monument Tracker<\/strong> d\u00e9veloppe une solution mobile qui permet de visiter villes (outdoor &#8211; Monument Tracker) et mus\u00e9es (indoor &#8211; Museum Tracker) depuis un m\u00eame support.<br \/>\nL&#8217;application utilise alternativement les technologies gps, beacons, Lifi ou triangulation wifi.<\/p>\n<p style=\"text-align: justify;\">L&#8217;offre propos\u00e9e aux mus\u00e9es par<strong> Monument Tracker<\/strong> repose sur deux axes compl\u00e9mentaires. Tout d&#8217;abord la captation de touristes en mobilit\u00e9 via le r\u00e9f\u00e9rencement sur les applications Ville, A\u00e9roports de Paris ou World App \u00a0(<a href=\"http:\/\/www.monument-tracker.com\/villes\/\" target=\"_blank\">100 villes &amp; 1100000 d&#8217;utilisateurs<\/a>). <strong>Monument Tracker<\/strong> permet au mus\u00e9e de personnaliser l&#8217;application \u00e0 ses nom et charte graphique. L&#8217;application personnalis\u00e9e est promue r\u00e9guli\u00e8rement par <strong>Monument Tracker<\/strong> pour assurer un volume constant de t\u00e9l\u00e9chargements.<br \/>\nL&#8217;application permet d&#8217;autre part de vendre les services et produits des mus\u00e9es autour d&#8217;une exp\u00e9rience personnalis\u00e9e. En plus des jeux et audioguides, l&#8217;application offre une solution de billetterie et liste les produits de la boutique. L\u2019application est en mesure d&#8217;identifier les comportements des visiteurs et de leur sugg\u00e9rer ensuite les produits \u00e0 la vente en fonction des \u0153uvres vues : visites, livres, audioguides\u2028&#8230; afin augmenter le montant de leur panier moyen. L&#8217;analyse des interactions et des conversions est un atout majeur de la solution propos\u00e9e par <strong>Monument Tracker<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/ecrans.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7964\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/ecrans.jpg\" alt=\"Monument Tracker\" width=\"500\" height=\"313\" srcset=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/ecrans.jpg 500w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/ecrans-300x188.jpg 300w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/ecrans-222x140.jpg 222w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/Capture-d\u2019e\u0301cran-2016-06-01-a\u0300-18.12.28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7961\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/Capture-d\u2019e\u0301cran-2016-06-01-a\u0300-18.12.28.png\" alt=\"Monument Tracker\" width=\"423\" height=\"125\" srcset=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/Capture-d\u2019e\u0301cran-2016-06-01-a\u0300-18.12.28.png 423w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/Capture-d\u2019e\u0301cran-2016-06-01-a\u0300-18.12.28-300x89.png 300w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/ecrans.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7962\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/Capture-d\u2019e\u0301cran-2016-09-06-a\u0300-17.26.13.png\" alt=\"Monument Tracker\" width=\"787\" height=\"278\" srcset=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/Capture-d\u2019e\u0301cran-2016-09-06-a\u0300-17.26.13.png 787w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/Capture-d\u2019e\u0301cran-2016-09-06-a\u0300-17.26.13-600x212.png 600w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/Capture-d\u2019e\u0301cran-2016-09-06-a\u0300-17.26.13-300x106.png 300w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/Capture-d\u2019e\u0301cran-2016-09-06-a\u0300-17.26.13-768x271.png 768w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/a><strong>Monument Tracker<\/strong> r\u00e9f\u00e9rence 100 destinations traduites en 11 langues : chinois, cor\u00e9en, japonais, russe et langues europ\u00e9enne (t\u00e9l\u00e9charg\u00e9 plus d\u2019un million de fois avec 85% de r\u00e9tention).<br \/>\nLa solution Museum Tracker est d\u00e9ploy\u00e9e dans huit mus\u00e9es \u00e0 Rome pour trois millions de visiteurs.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.monument-tracker.com\/\" target=\"_blank\">www.monument-tracker.com<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Consultez la <a href=\"http:\/\/www.museumexperts.com\/nos_services\/annuaire\/prestataire\/4681\" target=\"_blank\">Fiche Annuaire<\/a> de Monument Tracker<br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Monument Tracker d\u00e9veloppe une solution mobile qui permet de visiter villes (outdoor &#8211; Monument Tracker) et mus\u00e9es (indoor &#8211; Museum Tracker) depuis un m\u00eame support. L&#8217;application utilise alternativement les technologies gps, beacons, Lifi ou triangulation wifi. L&#8217;offre propos\u00e9e aux mus\u00e9es par Monument Tracker repose sur deux axes compl\u00e9mentaires. Tout d&#8217;abord la captation de touristes en&#8230; <br><a class=\"readm\" href=\"https:\/\/www.sitem.fr\/en\/monument-tracker-outil-conquete-digital\/\">Read more<\/a>","protected":false},"author":2,"featured_media":7963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[473],"class_list":["post-7960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-mobiles","tag-monument-tracker"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/7960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/comments?post=7960"}],"version-history":[{"count":1,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/7960\/revisions"}],"predecessor-version":[{"id":7966,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/7960\/revisions\/7966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media\/7963"}],"wp:attachment":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media?parent=7960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/categories?post=7960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/tags?post=7960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}