{"id":7974,"date":"2017-01-27T11:01:40","date_gmt":"2017-01-27T10:01:40","guid":{"rendered":"https:\/\/www.sitem.fr\/?p=7974"},"modified":"2017-01-27T11:24:18","modified_gmt":"2017-01-27T10:24:18","slug":"musee-demain-hybride-generation-y","status":"publish","type":"post","link":"https:\/\/www.sitem.fr\/en\/musee-demain-hybride-generation-y\/","title":{"rendered":"Le mus\u00e9e de demain : un mus\u00e9e hybride ? ou comment les attentes de la g\u00e9n\u00e9ration \u00ab Y \u00bb sont devenues interg\u00e9n\u00e9rationnelles"},"content":{"rendered":"<p style=\"text-align: justify;\">Visit-acteurs, ConsommArteurs, Visiteur-Acteurs : ces termes tentent de caract\u00e9riser les publics des mus\u00e9es d\u2019aujourd\u2019hui et mettent l\u2019accent sur la fin de la passivit\u00e9 des visiteurs. Universcience, par l\u2019interm\u00e9diaire de sa d\u00e9l\u00e9gation \u00e0 la Strat\u00e9gie et \u00e0 la Programmation, a command\u00e9 au <strong>Cabinet GECE<\/strong> une \u00e9tude pour comprendre et anticiper les mutations du mus\u00e9e de demain.<\/p>\n<div id=\"attachment_7975\" style=\"width: 412px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/15943123_10158102754095008_1201523987_o-2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7975\" class=\" wp-image-7975\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/01\/15943123_10158102754095008_1201523987_o-2.jpg\" alt=\"Olivier ALLOUARD, directeur de GECE, Claire-Marie L\u00c9V\u00caQUE directrice des \u00e9tudes qualitatives \u00e0 GECE, Olivier RICHARD de la d\u00e9l\u00e9gation \u00e0 la Strat\u00e9gie et \u00e0 la Programmation d\u2019Universcience au SITEM 2017, atelier \u201cLe Mus\u00e9e de demain\u201d\" width=\"402\" height=\"304\" \/><\/a><p id=\"caption-attachment-7975\" class=\"wp-caption-text\">Olivier ALLOUARD, directeur de GECE, Claire-Marie L\u00c9V\u00caQUE directrice des \u00e9tudes qualitatives \u00e0 GECE, Olivier RICHARD de la d\u00e9l\u00e9gation \u00e0 la Strat\u00e9gie et \u00e0 la Programmation d\u2019Universcience au SITEM 2017, atelier \u201cLe Mus\u00e9e de demain\u201d.<\/p><\/div>\n<p style=\"text-align: justify;\">\nPour cette \u00e9tude, <strong>GECE<\/strong> a innov\u00e9 en mettant en place une nouvelle m\u00e9thodologie : benchmark des mus\u00e9es et nouveaux lieux culturels, \u201cvisites ethnographiques\u201d sur le terrain, workshop cr\u00e9atif avec les \u00e9quipes d\u2019Universcience, et enfin \u00e9tude quantitative en ligne.<br \/>\nIl appara\u00eet que ces nouveaux types de visiteurs ne se recrutent pas uniquement dans la g\u00e9n\u00e9ration Y et leur \u00e9mergence semble contemporaine de celle des tiers lieux, ces lieux hybrides, entre la maison, le travail et le loisir, d\u00e9di\u00e9s \u00e0 la vie sociale. Si les b\u00e9n\u00e9fices culturels attendus demeurent le pilier de la motivation de la visite, l\u2019attente de b\u00e9n\u00e9fices experientiels est de plus en plus pr\u00e9sente, toutes g\u00e9n\u00e9rations confondues.<\/p>\n<p><iframe loading=\"lazy\" title=\"Restitution de l&#039;\u00e9tude  - le mus\u00e9e de demain  - GECE - 2017\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/wq87gZaWA9nBdi\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/olivierAllouard\/restitution-de-ltude-le-muse-de-demain-gece-2017-71336904\" title=\"Restitution de l&#x27;\u00e9tude - le mus\u00e9e de demain - GECE - 2017\" target=\"_blank\">Restitution de l&#x27;\u00e9tude &#8211; le mus\u00e9e de demain &#8211; GECE &#8211; 2017<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/olivierAllouard\" target=\"_blank\">Institut de sondages<\/a><\/strong> <\/div>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.gece.fr\/ \" target=\"_blank\">www.gece.fr<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Consultez la <a href=\"http:\/\/www.museumexperts.com\/nos_services\/annuaire\/prestataire\/4247\" target=\"_blank\">Fiche Annuaire<\/a> de GECE<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Visit-acteurs, ConsommArteurs, Visiteur-Acteurs : ces termes tentent de caract\u00e9riser les publics des mus\u00e9es d\u2019aujourd\u2019hui et mettent l\u2019accent sur la fin de la passivit\u00e9 des visiteurs. Universcience, par l\u2019interm\u00e9diaire de sa d\u00e9l\u00e9gation \u00e0 la Strat\u00e9gie et \u00e0 la Programmation, a command\u00e9 au Cabinet GECE une \u00e9tude pour comprendre et anticiper les mutations du mus\u00e9e de demain&#8230;. <br><a class=\"readm\" href=\"https:\/\/www.sitem.fr\/en\/musee-demain-hybride-generation-y\/\">Read more<\/a>","protected":false},"author":2,"featured_media":7975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[285],"class_list":["post-7974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-gece"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/7974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/comments?post=7974"}],"version-history":[{"count":1,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/7974\/revisions"}],"predecessor-version":[{"id":7976,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/7974\/revisions\/7976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media\/7975"}],"wp:attachment":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media?parent=7974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/categories?post=7974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/tags?post=7974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}