{"id":9364,"date":"2017-12-28T11:16:12","date_gmt":"2017-12-28T10:16:12","guid":{"rendered":"https:\/\/www.sitem.fr\/?p=9364"},"modified":"2018-10-08T17:26:53","modified_gmt":"2018-10-08T15:26:53","slug":"color-3d-lapplication-film-danimation-ferdinand-artefacto","status":"publish","type":"post","link":"https:\/\/www.sitem.fr\/en\/color-3d-lapplication-film-danimation-ferdinand-artefacto\/","title":{"rendered":"COLOR 3D\u00a0: l\u2019application du film d\u2019animation Ferdinand par Artefacto"},"content":{"rendered":"<p style=\"text-align: justify;\">Sorti en France le 20 d\u00e9cembre 2017 au cin\u00e9ma, <em>Ferdinand<\/em> est un film d\u2019animation produit par les soci\u00e9t\u00e9s Blue Sky Studios et 20th Century Fox animation.<br \/>\nDans le cadre de son partenariat avec le film, la Banque Populaire a demand\u00e9 \u00e0 Wax Interactive de diriger sa communication digitale. <strong>Artefacto<\/strong> s\u2019est ainsi vu confier la cr\u00e9ation d\u2019une application d\u2019advergame (ou jeu vid\u00e9o publicitaire) utilisant la technologie de r\u00e9alit\u00e9 augment\u00e9e et s\u2019ins\u00e9rant dans une campagne de communication digitale plus globale.<\/p>\n<p style=\"text-align: justify;\">L\u2019application, baptis\u00e9e Color 3D s\u2019adresse principalement aux enfants. Elle s\u2019utilise avec une s\u00e9rie de coloriages repr\u00e9sentant les personnages principaux du film\u00a0: Ferdinand, Lupe, Una, Dos et Cuatro. Une fois colori\u00e9s, il suffit de viser les coloriages via l\u2019application install\u00e9e sur un smartphone ou une tablette pour voir les h\u00e9ros s\u2019animer en r\u00e9alit\u00e9 augment\u00e9e. Le personnage colori\u00e9 prend vie et on acc\u00e8de ensuite \u00e0 un petit jeu.<br \/>\nLes coloriages sont imprimables depuis l\u2019application ou le site internet ferdinand-avec-banquepopulaire.fr.<\/p>\n<div id=\"attachment_9366\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/splashscreen-ferdinand.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9366\" class=\"size-full wp-image-9366\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/splashscreen-ferdinand.jpg\" alt=\"splashscreen de l\u2019application ferdinand\" width=\"800\" height=\"742\" srcset=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/splashscreen-ferdinand.jpg 800w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/splashscreen-ferdinand-600x557.jpg 600w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/splashscreen-ferdinand-474x440.jpg 474w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/splashscreen-ferdinand-768x712.jpg 768w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/splashscreen-ferdinand-300x278.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-9366\" class=\"wp-caption-text\">Splashscreen de l\u2019application Color 3D, r\u00e9alis\u00e9e par Artefacto pour le film d&#8217;animation Ferdinand<\/p><\/div>\n<div id=\"attachment_9365\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/re\u0301alite\u0301-augmente\u0301e-ferdinand.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9365\" class=\"size-full wp-image-9365\" src=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/re\u0301alite\u0301-augmente\u0301e-ferdinand.jpg\" alt=\"application ferdinand en r\u00e9alit\u00e9 augment\u00e9e\" width=\"800\" height=\"583\" srcset=\"https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/re\u0301alite\u0301-augmente\u0301e-ferdinand.jpg 800w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/re\u0301alite\u0301-augmente\u0301e-ferdinand-600x437.jpg 600w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/re\u0301alite\u0301-augmente\u0301e-ferdinand-300x219.jpg 300w, https:\/\/www.sitem.fr\/wp-content\/uploads\/2017\/12\/re\u0301alite\u0301-augmente\u0301e-ferdinand-768x560.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-9365\" class=\"wp-caption-text\">Application en r\u00e9alit\u00e9 augment\u00e9e Color 3D, r\u00e9alis\u00e9e par Artefacto pour le film d&#8217;animation Ferdinand<\/p><\/div>\n<p style=\"text-align: justify;\">L\u2019application est disponible sur App Store et Google Play.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.artefacto-ar.com\/reference\/ferdinand-wax-interactive\/?utm_source=museum-expert&amp;utm_medium=museum-expert&amp;utm_campaign=decembre\" target=\"_blank\">www.artefacto-ar.com<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Consultez la <a href=\"http:\/\/www.museumexperts.com\/nos_services\/annuaire\/prestataire\/3406\" target=\"_blank\">Fiche Annuaire<\/a> de ARTEFACTO<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Sorti en France le 20 d\u00e9cembre 2017 au cin\u00e9ma, Ferdinand est un film d\u2019animation produit par les soci\u00e9t\u00e9s Blue Sky Studios et 20th Century Fox animation. Dans le cadre de son partenariat avec le film, la Banque Populaire a demand\u00e9 \u00e0 Wax Interactive de diriger sa communication digitale. Artefacto s\u2019est ainsi vu confier la cr\u00e9ation&#8230; <br><a class=\"readm\" href=\"https:\/\/www.sitem.fr\/en\/color-3d-lapplication-film-danimation-ferdinand-artefacto\/\">Read more<\/a>","protected":false},"author":2,"featured_media":9366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,149],"tags":[369],"class_list":["post-9364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-mobiles","category-interactivite-2","tag-artefacto"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/9364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/comments?post=9364"}],"version-history":[{"count":6,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/9364\/revisions"}],"predecessor-version":[{"id":10940,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/posts\/9364\/revisions\/10940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media\/9366"}],"wp:attachment":[{"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/media?parent=9364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/categories?post=9364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitem.fr\/en\/wp-json\/wp\/v2\/tags?post=9364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}