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Heritage whether natural, built, intangible, or living shapes the attractiveness of regions and acts as a powerful catalyst for tourism development. However, this dynamic raises crucial questions: how can we welcome visitors without compromising the residents’ quality of life? How can we preserve the integrity of these sites while stimulating sustainable local economies?
This conference explores how heritage can become a vibrant, sensory, and sustainable driver of tourism development. It examines the strategies that transform sites into rich and memorable experiences, promote local craftsmanship, and ensure the long-term resilience of these territories.
Speakers
Brice Duthion
Les nouveaux voyages extraordinaires – fondateur
Florence Sirot
Sites et Cités remarquables de France – Directrice
Charlotte Du Vivier Lebrun
Ville et Métiers d’Art – Directrice
Soline Archambault
Réseau des Grands Sites de France – Directrice
Xavier Louy
Plus Beaux Détours de France – Directeur
Laurent Mazurier
Petites cités de Caractère – Directeur