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A few years after the rise of “influencers,” museums are re-evaluating how they build relationships with these new communication channels, characterized by diverse profiles and varying objectives. While these collaborations offer opportunities to broaden audiences and strengthen an now-essential digital presence, they also raise fundamental questions. How do these partnerships redefine cultural mediation methods? And by what criteria can a museum measure their impact and relevance?
Speakers
Agnès Benayer
Paris Musées –
Amélie Benchallal
Soleïa – Fondatrice
Salomé Monpetit
Matchwithart – Fondatrice
César Roussel
César Culture G – Fondateur
Paul Chaine
VERSAILLES – Directeur adjoint de la Communication