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WORKSHOP NOMINATION, with RMN-Grand Palais

Thursday 30 January 2020 | 11:30
THURSDAY 30TH JANUARY - 11h30 - 12h15 - Workshop room Recruitment and animation of patrons: how can cultural institutions respond to these new challenges? The example of RMN Grand-palais

Today, the contribution of patronage is essential in the functioning of cultural institutions, but what are the obstacles encountered and the levers used to overcome them?

Constance Lombart, Head of the Corporate Sponsorship, Corporate Communication Department, will share with us her strategy and the systems put in place within RMN Grand Palais to meet its various challenges:

=> The permanent search for new companies => The increase in skills of its teams => The loyalty and animation of patrons of the NMR

It will detail in particular differentiating approaches and devices in the recruitment of patrons as in their loyalty using notably tools such as Nomination.

SPEAKERS :
  • Karel Stora - Market director, Nomination.
  • Constance Lombard – Head of the sponsorship department and institutional communication, RMN-Grand Palais.