WORKSHOP SMARTAPPS, with the Fine Arts Museum of Lausanne

The MCBA challenge: deploying digital mediation in a new global strategy

The Cantonal Museum of Fine Arts in Lausanne announces on its website the release of its mobile app with audio for "do not leave the works of the eyes", why bet on an app and not on an audioguide in this case? With the arrival on a new site in Lausanne, how to design a digital mediation and what is its place in the overall strategy of the museum? Gisèle COMTE takes stock and announces the perspectives of the MCBA during a workshop at SITEM dedicated to the new mediation.

• Gisèle COMTE, mediation service MCBA Lausanne
• Frédéric DURANT, CEO of smArtapps
• Marie IVANOFF, Operations manager at smArtapps