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Ticketing: a real strategic lever for your cultural organization

Wednesday 26 March 2025 | 15:30 - Soufflot pitch room
Ticketing is much more than a simple sales tool: it's an essential strategic lever for culture and events. It determines access to shows, optimizes revenue, and feeds valuable databases to better understand your audience. Beyond its financial role, its operators are the guarantors of the spectator experience and influence loyalty. Yet, it remains underestimated and underfunded because it is relegated to a simple technical service. In the digital age, where data and business management are key, ticketing is becoming a true pillar of the marketing strategy of cultural organizations. It's time to give it the place it deserves!

Speakers

Corinne LEFEBVRE

BILL-A –

Franck STOFER

CENTRE NATIONAL DE LA MUSIQUE – Responsable coordination et développement