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Workshop presented by Mazedia with Abbaye aux Dames, the Cité musicale in Saintes
Based on concrete experiences, Mazedia will illustrate its approach to fostering intergenerational relationships during visits to cultural sites. After two decades of introducing digital technologies to offer new forms of content, the focus now shifts to engaging visitors through immersion and collaborative activities that involve the whole family.
The Abbaye aux Dames, the Cité musicale in Saintes, is launching in early April 2023: “L’Odyssée”, the fourth installment of “Musicaventure: Reinvented Heritage”. L’Odyssée is an interactive family experience where participants create a mini musical work within the city of Saintes, culminating in a studio space installed at the Abbaye.
Moderation:
What if We Energized Family Visits? Facilitating Collaboration Within Families During Site Visits

- Odile Samulak Tougne – Project Manager at Mazedia, and Vincent Roirand, Director of Mazedia, will open the debate with participants on the challenges and solutions to encourage family participation in digital experiences.
- Frédéric Saint-Pol – Deputy General Director of Abbaye aux Dames – Cultural Centre for Encounter, Project Manager of MUSICAVENTURE Frédéric Saint-Pol’s career is not linear. Starting as an actor, intellectual property lawyer, commercial agent, and theatre administrator, he has been the initiator of the Musicaventure project at Abbaye aux Dames since 2011, a creative invitation to discover heritage. Working in both cultural and tourism sectors, his knowledge of the challenges of preserving the history of sites and strengthening the artistic project with innovation and development, through cultural mediation and tourism, enables him to approach projects from a cross-disciplinary perspective. With his team and thanks to his hybrid profile, Frédéric Saint-Pol works to promote cultural, artistic, political, economic, and social development.
- Odile Samulak Tougne – Project Manager at Mazedia Odile Samulak Tougne has been supporting heritage, cultural, and tourism sites in the design of their digital mediation tools for nearly 20 years at Mazedia. With a background in modern literature, cinema, and communications, her curious and eclectic personality led her to the digital world and its many opportunities. The thread of her career: to guide and advise her clients in producing meaningful solutions that always meet the needs of the end users!