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Email marketing at the service of the visitor experience: testimony from RMN Grand Palais

Tuesday 25 March 2025 | 12:30 - Delorme Conference Room

How can email enrich your visitors' journey and attract new audiences? Through the testimony of RMN Grand Palais, discover concrete and proven strategies to optimize the relationship with your audiences.

Accompanied by Dolist, a French specialist in email and SMS marketing, RMN Grand Palais will share its feedback on the use of data and email automation to strengthen visitor engagement and loyalty.

On the program:

• Collect qualified contacts while respecting the GDPR

• Create an engaging relationship journey to guide and inform visitors at every step

• Personalize and automate communications using data from online behavior, ticketing or in-store purchases

• Optimize the deliverability and performance of campaigns to maximize their impact

An inspiring workshop illustrated by concrete cases to show you how email can be a key lever for the visitor experience!

Speakers

Virginie SIZARET

GRAND PALAIS RMN – Responsable CRM transverse

Romain COTTIER

DOLIST – Consultant Commercial