Each year, the SITEM offers a program connected to the strategic and field issues of cultural actors.

Beaux Arts Institute is associated with the fair by imagining a program of resolutely pragmatic meetings. The sharing of innovative and effective experiences of the various actors in the sector will be a source of inspiration to deploy your eco-responsible, inclusive and digital projects.

Artificial intelligence at the service of museum collections x Ministry of Culture

Tuesday 25 March 2025 | 09:30 to 10:30

Whether based on neural networks or machine learning, artificial intelligence raises many issues. In this context, several states, such as France, have launched national plans for AI. The Ministry of Culture very early on supported projects to test these technologies in light of the realities of the profession. This round table aims, through the presentation… Read more

How can cultural organisations reach out more effectively to young people, and encourage intergenerational engagement ?

Tuesday 25 March 2025 | 11:00 to 12:00

Cultural organisations are imagining new ways of interacting with the younger generation, who often feel disconnected from cultural venues or under-represented in their programming and priorities.  This panel will bring together international experts from the Victoria and Albert Museum (London), Musée Carnavalet (Paris), Universcience (Paris) and Museum of Solutions (Mumbai) with Art Explora to reflect on… Read more

Museums and ecological transition: cross-views between France and Quebec x CLIC and SMQ

Tuesday 25 March 2025 | 12:15 to 13:15

This conference, co-organized by the Club Innovation & Culture (CLIC) and the Société des Musées du Québec (SMQ), offers a cross-examination between France and Quebec on how museums are responding to the challenges of the ecological transition. Representatives of museum institutions (Boréalis Trois-Rivières, Musée McCord Stewart Montréal, Musées de Strasbourg, Paris Musées) will present concrete… Read more

Cultural and creative districts: drivers of cultural and territorial revitalization?

Tuesday 25 March 2025 | 14:00 to 15:00

Born from spontaneous dynamics or driven by public policies, cultural and creative districts are characterized by the concentration of cultural facilities, creative spaces, artistic actors and events. By generating strong local dynamics and a creative ecosystem conducive to innovation, they promote cultural diffusion and economic development. However, this notion today covers very diverse realities depending… Read more

Standards and eco-design: what levers for more sustainable exhibitions x Ministry of Culture x XPO x Afnor

Tuesday 25 March 2025 | 15:30 to 16:30

For several months, under the aegis of the Ministry of Culture, a draft standard on the eco-design of exhibitions of cultural goods has been under development. This work, carried out within the framework of Afnor, involves all the professionals involved in the eco-design of an exhibition. Stakeholders, working methods, processes, life cycle analysis, monitoring and… Read more

Bringing heritage and new models to life (economic, events, new forms of mediation, new uses, etc.)

Tuesday 25 March 2025 | 17:00 to 18:00

Faced with changing public expectations and the challenges of preservation, how can we breathe new life into heritage and ensure its sustainability? This panel will explore innovative approaches that transform heritage sites into vibrant and attractive spaces. Whether new economic models, event planning, immersive mediations or diversions of use, these strategies make it possible to… Read more

A sociological approach to cultural organizations

Tuesday 25 March 2025 | 19:00 to 20:00

“I want to work in culture” “When you love something, you don’t count” “I do a job I love, but it’s not going to pay my rent” Is culture a separate sector ? We will attempt to answer this question by re-examining our relationship with work, as well as certain overused words and concepts. From… Read more

New edition of the “Barometer of museum and heritage site audiences” x CLIC France x Gece

Wednesday 26 March 2025 | 09:30 to 10:30

Barometer of audiences of museums and heritage sites 2025 Museums and cultural venues are facing increasing challenges in understanding and retaining their audiences. What are the changes in visitor behaviors and expectations for 2025? What tools and methodologies can provide a precise and actionable vision of these audiences? This conference will present, as every year,… Read more

Strategies for international collaboration of cultural organizations

Wednesday 26 March 2025 | 11:00 to 12:00

In a world where culture is shared and reinvented on an international scale, collaborations between institutions are becoming an essential strategic lever. Between traveling exhibitions, cultural engineering, heritage preservation or digital innovation, how are these collaborations built and evolved? This panel will bring together actors with diverse profiles, each facing specific challenges but sharing common… Read more

Tourism and attractiveness: New communication approaches for sustainable tourism

Wednesday 26 March 2025 | 12:30 to 13:30

How can we reconcile regional attractiveness and environmental responsibility in the era of sustainable tourism? This panel will focus on the sustainable tourism market and explore innovative communication strategies for promoting destinations while preserving their ecosystems. Between visitor engagement, authentic storytelling, and mobilizing local stakeholders, what are the best practices for promoting more respectful and… Read more

Editions