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Faced with changing public expectations and the challenges of preservation, how can we breathe new life into heritage and ensure its sustainability? This panel will explore innovative approaches that transform heritage sites into vibrant and attractive spaces. Whether new economic models, event planning, immersive mediations or diversions of use, these strategies make it possible to renew the visitor experience and involve new audiences. Through concrete initiatives, this discussion will highlight the levers for making heritage a cultural and economic driver anchored in its time.
Speakers

Josy CARREL-TORLET
CENTRE DES MONUMENTS NATIONAUX – Directrice du développement économique

Pâquerette DEMOTES-MAINARD
Acta Vista – Directrice générale d’Acta Vista et Citadelle de Marseille

Antoine Gilbert
Snap Inc – AR Studio Manager

Valère ROUSSEAU
Atout France – Coordinateur du programme Réinventer le patrimoine


Adrien JOLY
Licorne Culture – Fondateur