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Barometer of audiences of museums and heritage sites 2025
Museums and cultural venues are facing increasing challenges in understanding and retaining their audiences. What are the changes in visitor behaviors and expectations for 2025? What tools and methodologies can provide a precise and actionable vision of these audiences?
This conference will present, as every year, the results of the barometer of audiences of museums and heritage sites , highlighting the major trends and key lessons for professionals in the sector.
This conference will also be an opportunity to gather the reactions of two museum experts to the results, Agnès Benayer (Paris Musées) and Pierre-Henri Alquier (Musée des Confluences)
Speakers
Pierre-Yves LOCHON
SINAPSES CONSEILS CLIC – Fondateur du CLIC France
Magalie BUFFET
TEST-GECE – Directrice du pôle Publics
Agnès BENAYER
Paris Musées – Directrice du développement, de la communication, des publics et du numérique
Pierre-Henri ALQUIER
Musée des Confluences – Directeur du développement culturel et des publics
Olivier ALLOUARD
TEST SA – GECE | ETUDE DES PUBLICS – Directeur du Développement