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How can we reconcile regional attractiveness and environmental responsibility in the era of sustainable tourism? This panel will focus on the sustainable tourism market and explore innovative communication strategies for promoting destinations while preserving their ecosystems. Between visitor engagement, authentic storytelling, and mobilizing local stakeholders, what are the best practices for promoting more respectful and balanced tourism? Through the perspectives of experts in territorial marketing, eco-responsible travel, and communication, this roundtable will highlight the levers for promoting more sustainable and ethical tourism.
Speakers
Marie LE SCOUR
Réseau des Grands Sites de France – Chargée de mission Communication et Partenariats
Brice DUTHION
Les nouveaux voyages extraordinaires – Président – fondateur
Vincent GOLLAIN
– Economiste, consultant et spécialiste “Attractivité et Marketing territorial”
Maryne ARBOUYS
Explore le monde – Blogueuse et créatrice
Jules BLOSEUR
Explore le monde – Blogueur et créateur