European Tour: Museum Branding and Partnerships
Conference “Entrepreneurship in Culture” in partnership with SITEM
Two aspects of museum branding strategies will be developed: the Museo Nacional del Prado and the Centre Pompidou will approach branding from the angle of commercial development, while the Museu da Cidade – Porto and the Museums of the City of Strasbourg will discuss branding as a lever for territorial influence.
Speakers
General Manager – Museo Nacional del Prado
Head of the marketing and sales department of the Centre Pompidou
Director of Museu da Cidade Porto (Portugal)
Director of Communication, Museums of the city of Strasbourg
Moderation
Brand strategy consultant for the French Ministry of Culture
For the past 20 years, Emmanuel Delbouis has accompanied the activities of French and foreign cultural institutions from different angles: as head of the development of The Kitchen in New York, as a collaborator of the Ministry of Culture, through his specializations in intellectual property and branding applied to the museum sector, and as a consultant in Museum Branding & Retail in France and internationally.