L'OEIL DU PUBLIC

Activity area: Study of the public, Cultural engineering

The cultural marketing and audience research agency L’Oeil du Public has been supporting cultural institutions and stakeholders for 12 years in their audience insight and development strategies. With more than 80 references in the cultural sector, L’Oeil du Public helps cultural institutions anticipate and understand audience behaviors and trends. By examining choices and practices, the agency generates meaningful insights and provides precise, objective analysis of the data collected in order to refine objectives while remaining faithful to the institution’s missions and values.

The studies conducted by L’Oeil du Public are complemented by marketing and digital consulting services. As a certified training organization, the company also supports teams in structuring their work by developing tools to optimize audience relationships.

Offering quantitative and qualitative methodologies tailored to each study context, L’Oeil du Public provides a range of services such as audience and non-audience research, exhibition reception and visitor journey analysis, satisfaction surveys, brand awareness and image diagnostics, territorial demographic studies, marketing analysis of attendance, loyalty and communication strategies, as well as digital evaluation.

Among its clients are notably the Musée des Arts Décoratifs, the Palais de Tokyo, MAMC+, the Muséum national d’Histoire naturelle, Louvre-Lens, the Musée du quai Branly – Jacques Chirac, the Cité des sciences et de l’industrie (Universcience), the Région Île-de-France, the Département du Val-d’Oise, and the Musée des Beaux-Arts de Tourcoing.

For more information about their references in the museum and cultural sector: www.loeildupublic.com