FRESQ

Activity area: Reception of the public / Assistance to the visit, Audioguides - videoguides, Exhibition conception, Cultural mediation

Fresq redefines the way museums and cultural institutions convey their content to visitors. Gone are the days of leaflets, walls of text and static audio guides.

With Fresq, the visitor’s smartphone becomes a guide that answers all questions and adapts in real time to their interests, level of knowledge and pace, just like a real guide.

Thanks to the simple, intuitive CMS, you retain total control over the content used by the guide. You also shape the narrative, so you can explore the exhibition from different angles.

You’ll also have access to highly detailed analyses of each work of art. For example, this allows you to see which work is least understood by visitors, and adapt the material in real time from the CMS.