WORKSHOP GVAM, with the Guggenheim Bilbao Museum and Museu Nacional d’Art de Catalunya

THURSDAY 30TH JANUARY - 10h30 - 11h15 - Workshop room WORKSHOP IN SPANISH PLEASE BRING YOUR MOBILE PHONE AND HEADPHONES FOR THE TRANSLATION "Big data in museums through multimedia guides" We live in a digital world. Data analysis is a powerful tool not only to understand the audience and fulfill its expectations, but also to create strategies that help organizations reach their goals. We invite you to discover how different cultural institutions have used big data in a strategic way to understand visitors and their behaviour in museums like never before. SPEAKERS : 

• Jaime Solano, Founder and CEO, GVAM (Mobile Guides for All)
• Diego Cenzano, Digital Transformation Technical Director, Guggenheim Bilbao
• Elisabet Pueyo, Marketing Director, Museu Nacional d'Art de Catalunya