Start-up Contest 5e édition

The START-UP CONTEST at the SITEM, International Trade Show for Museums, Cultural Venues and Tourist Sites, was created in 2017 by Museumexperts. This contest is dedicated to the very best in cultural and tourism innovations. To participate, candidates must be a start-up created at least three years prior, a SITEM exhibitor, and they must offer a product or service that contributes to improving the attractiveness of cultural and tourist sites and areas.

How to participate?

The 25th edition of the SITEM (September 14th, 15th &16th 2021 – Le Carrousel du Louvre) will host the 5th edition of the START UP CONTEST.
The START UP CONTEST will take place on the first day of the trade show, on Tuesday September 14th 2021. Late morning, the pre-selected start-ups will be invited to come and make their pitch in front of a jury (3-minute pitch per start-up) and this session will be open to the public. The jury will then deliberate and give their verdict late afternoon on the same day.
There will be two winners. They win the opportunity to exhibit for free at the next SITEM, the possibility of organising a workshop with a client acting as an impartial observer, as well as targeted communication for one year: subscription to the directory and all the latest news from SITEM.

Start-Up Contest 2020

The 2020 Winners and the Jury.

The Jury

Gilles Duffau

Groupe Caisse des Dépôts, e-culture project leader.

After several years in the consulting sector for organisation and information systems, working with Cegetel, SFR, EDF, Ricoh and Bouygues Telecom, Gilles Duffau joined the cultural sector, as Director of new media for the Cinémathèque Française, and then as Head of the multimedia department at the Centre Pompidou. His key interests are digital technology and innovation for the entire cultural and heritage sector (conservation, publication, mediation, etc.).

He is currently working for the Investment for the Future Programme “Culture, heritage and digital” at the Caisse des Dépôts et Consignations (French Deposits and Consignments Fund).

Jean-Christophe Jourdan

La Banque Postale, Deputy head of the institutions and associations market

Aude Merlet

Audiens, Digital project manager

Audiens is a group that provides social protection for companies in the cultural sector, communication and the media. They provide support for start-ups and entrepreneurs.

Aude Merlet is in charge of the digital market, and, in line with the values of the group, she manages the Culture & Innovation network (Digital initiative prize, Nursery, networking), and shares entrepreneurial support tools such as the portal mon-expert­ .

David Nahon

Dassault Systèmes, Director of Immersive Virtuality (iV) at the 3DEXPERIENCE Lab

Experience Designer, Creative Technologist, Business Minded lntrapreneur, David Nahon is a pioneer of the French VR software solutions industry, and he managed the development of the very first PC-based immersive room (the SAS Cube in 2001) and the first VR game development tool (Virtools VR Pack in 2003).

Since 1995, he has designed dozens of immersive experiences (the first one being Z• and has been actively involved in the scientific community for VR, providing him with an in-depth vision of this field. At the 3DEXPERIENCE Lab at Dassault Systèmes, David is working on new experiences based on VR, and aims to create added-value for the group’s 12 activities. For that, he is working alongside a network of developing technological partners, that he also manages.

Laure Pressac

Ogilvy Consulting, Consulting Partner, digital transformation & culture

Laure joined the team at Ogilvy Consulting as a Consulting Partner to develop expertise in digital transformation and innovation.

During her career, she has worked in Communications Management for the Musée du Louvre, for l’Oréal, Michelin and Eurostar. She worked for 10 years at Capgemini Consulting on transformation projects with big public structures such as the French Job Centre (Pôle Emploi) and some big groups including  Airbus, Michelin and the MAAF on topics related to customer or user experience. She has also worked for the ASE, on sociological approaches to transforming companies.

She then combined her passion for the arts and her expertise to create the Management of Innovation and Digital Strategy division within the Centre for National Monuments. In doing that, she created and implemented an ambitious innovation and digital transformation policy within a public establishment that manages 10 million visitors per year. One of her biggest achievements was the creation of the “Incubateur du Patrimoine”, a programme to support start-ups looking to revolutionise the heritage and culture sector.

Nicolas Trichet

IFCIC, Deputy director – company loans

The IFCIC is a lending institution that aims to encourage access to funding for cultural and creative companies. Nicolas Trichet has always worked in the cultural sector. After working for an architecture agency, he was an artist/producer of electronic music at the beginning of the 2000s.

He graduated from ESSEC, and his role at the IFCIC focuses on the music and fashion sectors.

Cécile Lucas

Museumexperts, Head of the SITEM

Cécile graduated from Montpellier Business School in 2011 and after working for a year at the events communication department at the Groupe Express (Formerly Groupe Express-Roularta), she became a headhunter in IT systems and then a Business Senior Manager for financial markets within a consulting company. In 2018, after training in start-up development and Product management, she joined a start-up as Head of Marketing and Communication. In 2019,  she became project manager for the SITEM trade show.

Winners of previous editions

Ohz MasterClass

Content innovation category

Lorène PAGES (President of the OHZ Masterclass), winner of the CONTENT category at the 4th edition of the START UP CONTEST .


Technology innovation category

Christine MARTIN (President of Pinakotag) and her partners were the winners of the TECHNOLOGY category at the 4th edition of the START UP CONTEST .

Ce que mes yeux ont vu

Favourite from the CONTENT category


Favourite from the TECHNOLOGY category


Catégorie contenus

Agence de conception d’agoras citoyennes proposant aux musées des événements autour de l’art classique et contemporain modulables et utilisant des scénographies augmentées.


Catégorie technologies

Solution de virtualisation et d’optimisation des files d’attente dans les musées et monuments (catégorie technologies).


Catégorie contenus

qui propose aux destinations touristiques des balades sonores qui s’appuient sur le vécu des habitants, pour révéler la part invisible des territoires.


Catégorie contenus

Borne de réalité virtuelle en libre-service, pour découvrir un lieu, tel qu’il était, ou tel qu’il sera.