Who Are My Visitors ? Monnaie de Paris Knows Thanks to GuestViews and Arenametrix !

Workshop presented by GuestViews and Arenametrix with La Monnaie de Paris Understanding your audience is a key challenge for any cultural institution. Visitor satisfaction, profiles, habits and behaviors, interests, contact information, feedback on their experience, and ideas for shaping future visits—all data is valuable when it comes to building and maintaining strong connections between audiences and cultural sites. But to gather relevant, reliable, and actionable insights, you need the right tools. That’s where GuestViews and Arenametrix come in. Discover how these two complementary solutions work together through the concrete case study of La Monnaie de Paris. Speakers:

• Sophia Baladi – Arenametrix (Head of Visitor Sites)
• Tiphaine Gandin – GuestViews (Business Development Manager)
• Alice Wyseur – Monnaie de Paris (Audience Development Officer)

Arenametrix is a marketing and CRM platform tailored for cultural institutions. It helps boost visitor engagement, loyalty, and the development of new audiences by collecting, centralizing, and activating audience data for smarter communication and audience insights. GuestViews has been deploying visitor feedback solutions—including its well-known digital guestbook—for nearly 10 years. The company supports hundreds of cultural and tourism venues in addressing key challenges around audience retention and growth.