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By announcing a daily gauge to limit its attendance, the Louvre marked a paradigm shift for museums. But this concern affects all tourist sites. Developing its attendance, controlling it, managing flows: the need to reconcile the influx of visitors with sustainable development and visiting comfort is today a major challenge for cultural sites, as for museum cities or natural sites. The speakers of this round table will share their concerns and discuss their solutions, by comparing their concrete experiences.
Moderation:
- Anne-Laure Béatrix , Director of the Beaux Arts Institute
After starting out in a ministerial office and then in a communications agency, Anne-Laure Béatrix held various positions within the Louvre Museum, starting in 2010. Successively Director of Communications then Director of External Relations from 2013, she was promoted to Deputy General Administrator of the museum in 2018. In particular, she led communications around the opening of the Louvre Abu Dhabi, as well as a policy of developing innovative partnerships, to promote the Louvre brand and diversify audiences. She has been the director of the Beaux Arts Institute since 2022.
Speakers:
- Marika Arabi-Onnela , Sustainable Tourism Officer at the Réseau des Grands Sites de France
- Pierre-Emmanuel Lecerf , General Administrator of the Public Establishment of the Musée d’Orsay and the Musée de l’Orangerie
A graduate of the Institut d’études politiques de Paris and the ENA (promotion “Aristide Briand”), he began his career at the General Inspectorate of Finance in 2008, where he was in charge of a mission to the head of the General Inspectorate of Finance department from 2011 to 2012. Subsequently, he alternated between the health sector and the cultural sector, first at the National Center for Cinema and the Moving Image as financial and legal director, director of European and international affairs from 2013 to 2017; then at the office of the Minister of Culture from 2017 to 2018, as advisor in charge of cultural industries, media, digital technology and European affairs, before becoming deputy director.
- Pascale Schuddings , Director of French-speaking Europe VISITFLANDERS
In 2000, Pascale Schuddings joined Tourism Belgium Flanders and Brussels as a press officer and media manager. In 2016, she took on the position of director and became responsible for French-speaking Europe and co-developed the International Associations sector in Geneva. She became an advisor to art cities in Flanders and Brussels in terms of niche marketing. Vice-president of Adonet (Association of National Tourist Offices in France), member of the “Women of Tourism” network, she has been involved alongside VISITFLANDERS as an ambassador for Travel to Tomorrow since 2018.
- Rémy Knafou , Professor Emeritus at the University of Paris 1 – Panthéon-Sorbonne
Professor Emeritus at the University of Paris 1 – Panthéon-Sorbonne, Rémy Knafou founded and led the first French research team dedicated to tourism. He is the author of numerous works on this subject that are now references, including Réinventer (vraiment) le tourisme (Ed. du Faubourg, 2023).
- Thomas Velter, Director General of the Mont-Saint-Michel National Public Establishment
Speakers
Pierre-Emmanuel Lecerf
Établissement public du Musée d’Orsay et du Musée de l’Orangerie – Administrateur général
Marika Arabi-Onnela
Réseau des Grands Sites de France – Chargée du tourisme durable
Pascale Schuddings
VISITFLANDERS – Directrice Europe francophone
Rémy Knafou
Université Paris 1 – Panthéon-Sorbonne – Professeur émérite
Thomas Velter
Etablissement public national du Mont-Saint-Michel – Directeur général
Anne-Laure Béatrix
Beaux Arts Institute – Directrice