Best practices around brand licensing - Case study of the Asterix brand
Conference “Entreprendre dans la Culture” in partnership with SITEM
While Asterix now has a hundred licensees across Europe, the first Playmobil figures are arriving in stores this month. This is the most important launch of Playmobil this year. This Master Class will therefore be an opportunity for inspiring feedback on brand licensing practices.
Speakers
Asterix Licensing Director – Hachette
Moderation
Brand strategy consultant for the French Ministry of Culture
For the past 20 years, Emmanuel Delbouis has accompanied the activities of French and foreign cultural institutions from different angles: as head of the development of The Kitchen in New York, as a collaborator of the Ministry of Culture, through his specializations in intellectual property and branding applied to the museum sector, and as a consultant in Museum Branding & Retail in France and internationally.