The SITEM Conferences bring together international players and the themes addressed are off the beaten track... They explore museums from the inside, and, increasingly, in their urban, territorial and social projections.

Is there (still) a need for 100% “women artists” exhibitions?

Thursday 30 June 2022 | 13:00 à 14:30

Pioneers, Women painters, They make abstraction, Suzanne Valadon… Temporary exhibitions of groups of “women artists” are in the news in France these last months. Are they the sign of a real progress or simply an institutional alibi? While half a century ago, the art historian Linda Nochlin posed the terms of a founding debate with her… Read more

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European Tour: Museum Branding and Partnerships

Thursday 30 June 2022 | 14:00 à 15:15

Conference “Entrepreneurship in Culture” in partnership with SITEM Two aspects of museum branding strategies will be developed: the Museo Nacional del Prado and the Centre Pompidou will approach branding from the angle of commercial development, while the Museu da Cidade – Porto and the Museums of the City of Strasbourg will discuss branding as a… Read more

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Best practices around brand licensing – Case study of the Asterix brand

Thursday 30 June 2022 | 15:15 à 15:45

Conference “Entreprendre dans la Culture” in partnership with SITEM While Asterix now has a hundred licensees across Europe, the first Playmobil figures are arriving in stores this month. This is the most important launch of Playmobil this year. This Master Class will therefore be an opportunity for inspiring feedback on brand licensing practices.

Immersive exhibitions – a growing format

Thursday 30 June 2022 | 16:00 à 17:30

For several years now, immersive exhibitions have been expanding the cultural offer throughout the world. Whether they are purely artistic or of the mediation type, they propose new formats of discovery. During this conference, we will try to give a vision of the trends and give the floor to experts proposing different axes of production… Read more

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