Cultural Experience Innovation Lounge: key opportunities in the definition of the future of curated cultural consumption and experience issued form the learnings of the VIBE innovation Lab and the AAA exhibition.

At the forefront of the innovation in cultural experiences, MAYBE Agency presents the AAA Exhibition, issued from VIBE Creative Innovation Lab Europe, developed by and for Gen Z audiences. This successful exhibition, presented in Barcelona, is the proof of concept of key innovations that can be transferred to cultural institutions: a novel curatorial process, a digital-first business model, an integration of different exhibition production sectors, and new narratives through algorithms. The agents in this transformational change of the cultural institutions are: Elisava Research, introducing new methodologies in curatorial and exhibition development processes, MAGMA France in mediation events, Nemorin UK in developing purposeful audio-visual productions, and by-wire.net, introducing wearable technology to enhance the visiting experience.

• Laura Clèries - Agence MAYBE
• Gemma Caihuelas - Elisava Research
• Saul Baeza - Elisava Research
• Natalia Gonzalez - MagmaCultura
• Juan León - Nemorin Royaume-Uni