Each year, the SITEM offers a program connected to the strategic and field issues of cultural actors.
Beaux Arts Institute is associated with the fair by imagining a program of resolutely pragmatic meetings. The sharing of innovative and effective experiences of the various actors in the sector will be a source of inspiration to deploy your eco-responsible, inclusive and digital projects.

Tuesday 28 June 2022 | 16:00 to 17:30

Cultural branding and loyalty: an overview of innovative practices and the emergence of new business models linked to the development of membership systems

Conference “Entrepreneurship in Culture” in partnership with SITEM Membership and circles of friends of museums are priority areas for development in order to build loyalty and commitment among a variety of audiences. By diversifying their rates and benefits, membership offerings...
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