Each year, the SITEM offers a program connected to the strategic and field issues of cultural actors.

Beaux Arts Institute is associated with the fair by imagining a program of resolutely pragmatic meetings. The sharing of innovative and effective experiences of the various actors in the sector will be a source of inspiration to deploy your eco-responsible, inclusive and digital projects.

The Beauvoisine Project in Rouen

Tuesday 28 June 2022 | 09:30 to 11:00

The Natural History Museum and the Rouen Museum of Antiquities are involved in a vast project of architectural and museographic renovation. The renovation of the buildings is in fact an opportunity to rethink the entire future permanent tour as well as complementary reception and mediation functions in a unique and innovative facility of the Réunion… Read more

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How do the European Capitals of Culture have a positive impact on the cultural life of the territories?

Tuesday 28 June 2022 | 11:30 to 13:00

In partnership with Created in 1985 on the initiative of the Greek Minister of Culture, Melina Mercouri, and her French counterpart, Jack Lang, the European Capital of Culture label has been setting the pace for the cultural life of the member countries of the European Union for almost 40 years. This title, which has been… Read more

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Sustainable development: how museums go green?

Tuesday 28 June 2022 | 14:00 to 15:30

In partnership with Sustainable development, at the crossroads of ecology, social and economic issues, aims to orient our actions to take into account our ecosystem. Museums, like businesses, are now being called upon to address this issue and are gradually going green, not only in their programming, but also in their actions and management. Some… Read more

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Cultural branding and loyalty: an overview of innovative practices and the emergence of new business models linked to the development of membership systems

Tuesday 28 June 2022 | 16:00 to 17:30

Conference “Entrepreneurship in Culture” in partnership with SITEM Membership and circles of friends of museums are priority areas for development in order to build loyalty and commitment among a variety of audiences. By diversifying their rates and benefits, membership offerings cater to different audience segments. Similarly, with a wide variety of cultural initiatives and experiences… Read more

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How can the Paris 2024 Olympic Games be used to boost attractiveness?

Wednesday 29 June 2022 | 09:30 to 11:00

Hosting the Olympic and Paralympic Games is an exceptional opportunity for a cultural institution to increase its attractiveness, but it is also a tremendous lever for jointly revealing the assets of the host territory. Based on the lessons learned from London 2012, the global network of cultural metropolises and initiatives already launched by French cultural… Read more

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How can we renew the methods of access, participation and involvement of the public? A cross-section of innovative practices from around the world

Wednesday 29 June 2022 | 14:30 to 15:45

In partnership with Art Explora Cultural divide, identity withdrawal, inequalities of access… the challenges are important. How can we adapt to the successive upheavals in our societies? How to recreate links? It is urgent to acknowledge these new realities and to renew the ways of sharing arts and culture with the greatest number of people. This… Read more

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New lighting solutions to enhance the museum experience

Wednesday 29 June 2022 | 16:00 to 17:30

SITEM and the Cluster Lumière are pleased to co-organize this exchange session on new innovative approaches to the presentation of works of art, offering a compromise that is often difficult to find between the protection of the works and the interest of museum visitors. It appears that a detailed knowledge of the state of aging… Read more

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Manifesto for the exhibition of tomorrow – How will we exhibit?

Thursday 30 June 2022 | 09:30 to 11:00

At a time of digital technology, ecological urgency, co-design and the weakening of the exhibition profession, it is urgent to rethink the exhibition together. Alongside SITEM, the XPO federation, which brings together exhibition designers (museographers, scenographers, digital producers, lighting designers, graphic designers), is mobilizing to open a dialogue with all exhibition professionals (project managers, programmers,… Read more

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